Digital Transformation Academy - Growth Opportunities...Digitally !!! , ecommerceDigital Transformation Academy - Growth Opportunities...Digitally !!! , ecommercehttps://digital.edu.in/blog/ecommerceMon, 13 Apr 2026 18:00:15 +0530http://zoho.com/sites/<![CDATA[Succeed and grow in leaps and bounds by avoiding death by PowerPoint]]>https://digital.edu.in/blog/post/succeed-and-grow-in-leaps-and-bounds-by-2
We bring to you an article based on the presentation given by John White, Lieutenant Colonel, United States Army


Image Source :amazon.com

Introduction

Slides prepared using Microsoft PowerPoint ~PowerPoint 2002! are commonly used to convey information to groups in corporate settings, the military, and increasingly in the classroom. There are obvious practical advantages to using PowerPoint for undergraduate teaching. Thoughtfully prepared slides, shown in a meaningful sequence, reduce reliance upon teaching notes and raise the instructor’s confidence level, especially when teaching new material. Slides also keep the instructor organized and, at least initially, help foster a more positive perception of the presenter. Ian Parker ~2001! notes that PowerPoint ‘‘helps you make a case, but it also makes it own case: about how to organize information, how much information to organize, how to look at the world.’’ This is true in all areas of life of course but more so in PowerPoint.

 

PowerPoint is ubiquitous in many undergraduate classrooms. Classrooms on many campuses are equipped with state-of-the-art networked computers and ceiling mounted digital projectors, or other technology. Many instructors use PowerPoint, at least to some degree, for almost every class or lecture. New instructors in particular arrive on campus already conversant with the technology and software advances from graduate school and feel comfortable and inclined to use it in the undergraduate classrooms. Unfortunately, it is not uncommon to hear students describe slideintensive classes or lectures as ‘‘Death by PowerPoint.’’

 

How do we avoid this?

 

1.     Designing Meaningful Digital Imagery

In designing and creating graphic slides, we need to ask the following First, is the image relevant to what is being taught? Second, is the slide interesting and/or entertaining? Finally, does the slide stimulate internal or external dialogue? Does it make students think? Does the image encourage engagement or debate? Distilling these criteria further to their practical ends yielded five relatively hard and fast rules to prevent ‘‘death by PowerPoint.’’

RuleNo.1



Avoid text based ‘‘bullet’’ slides. Students inevitably copy every word on a slide. Instructors who rely upon a text-heavy format  Few of us are capable of writing text while simultaneously absorbing substantive content from a speaker. A real and practical benefit associated with imagery is the resulting loss of available space for text. Imagery forces us to synthesize the textual component of your presentation.

 

We tend to present information in as comprehensive a manner as possible. This is perhaps most apparent when we show what students perceive is ‘‘testable’’ material. If not used sparingly, text-based slides have an unwelcome side effect

RuleNo.2


Slides should facilitate discussion. They highlight our primary teaching points. They should not be the teaching point.

 

RuleNo.3


Slides should entertain and be entertaining whenever possible.

For example, if we are to review a specific legal case in an upcoming class, I start with just a basic case name and citation at the top of the slide and then scour the Internet for relevant images. For well-known cases such as Roe v. Wade or Miranda v. Arizona, finding thought-provoking images is easy. If the case or issue is more obscure, we can find nothing directly on point, I usually fall back on whatever is ‘‘close enough.’’


For example, in a business law class we study the 1949 case of Quality Motors Inc. v. Hayes. In Quality Motors, a teenage boy buys a car from a dealer and subsequently tries to rescind the contract ~as a minor! when he damages the car in an accident.

The key is finding something visual and interesting for every slide we make. If the image we select is not exactly on all fours with your topic, it matters less than you think. An image will always be of greater benefit than a text-heavy slide with no imagery at all.

RuleNo.4


Avoid ‘‘frames.’’

Frames are templated slides that share the same background, color scheme, graphics, and even text classroom.

 


Frames contribute to an inside-the-box mind set and, frankly, they are just boring. In this regard, especially if we are new to graphics software, we should  not be seduced into using the Auto Content Wizard function of PowerPoint. Content Wizard is a graphics ~and suggested content!! template that instantly creates a 90% complete and very professional looking graphics presentation that will rapidly somnambulate even your most enthusiastic participants. The Wizard function is anathema to creating slides that truly engage people.

 

RuleNo.5


Use the Internet to capture meaningful imagery. Given three minutes and a good search engine, there is almost no picture or image that can’t be found on the Internet.

 

Additional Considerations


Using PowerPoint, as opposed to the chalkboard, allows a teacher or trainer to selectively refine future lessons by simply discarding slides that don’t stimulate discussion and keeping ~and even improving! slides and graphics that facilitate real student interest and engagement. In this respect, if there is a single disadvantage to producing meaningful classroom imagery, it is the time needed to.


 

Conclusion


Like in all areas of life, what is required is passion and conveying what we wish to. This does definitely have an impact as the passion one puts in shows and has an impact on all. Perhaps the greatest single benefit to using PowerPoint imagery in the classroom or training session is that it requires us to thoughtfully examine and reexamine how we teach and/or connect. How do we most effectively organize and present this information in a way that keeps and maintains active student or participant involvement? It is this reflective process that helps to ensure that our substantive content does not grow stale. Not every slide will be the basis for epiphanies, but creative slides do reward even the most seasoned teacher/trainer with conspicuously enhanced student interest, engagement, and dial

Ref : https://youtu.be/Nj-hdQMa3uA



]]>Tue, 22 Sep 2020 12:35:00 +0000<![CDATA[Use Facebook as a marketing tool to move towards success]]>https://digital.edu.in/blog/post/use-facebook-as-marketing-tool-to-move-1

"Facebook helps businesses grow by connecting with customers, sharing updates, running ads, and offering special deals for success."

How Facebook Can Help Your Business Grow



Have you ever wondered how businesses let people know about their cool stuff? Well, they use Facebook! Facebook is a fun place where friends share photos, videos, and messages. But guess what? Businesses can use it too to reach more people and grow!



What is Facebook Marketing?

Facebook marketing is when businesses use Facebook to show off what they have to offer. They create a special page, share updates, and even run ads to catch the eye of more customers.



Why Use Facebook?

Facebook is huge - with billions of users! That means there are tons of potential customers out there. By using Facebook, businesses can connect with their customers, share exciting news, and even sell their products right on the platform.



How to Use Facebook

Here are some ways businesses can make the most of Facebook:



1. **Create a Page**: Businesses can set up a special page on Facebook. It's like their own little corner where they can share all the cool stuff they have with their customers.



2. **Share Updates**: Businesses can post updates on their page to let customers know about new products, special deals, or any other interesting news.



3. **Run Ads**: Businesses can create ads on Facebook to showcase their products to specific groups of people based on their interests or location.



4. **Engage with Customers**: Businesses can chat with their customers by responding to comments and messages on Facebook. This helps build relationships and shows that the business cares.



Tips for Success

Here are some tips for businesses to rock it on Facebook:



1. **Post Regularly**: Keep customers engaged by sharing updates often on the page.



2. **Use Visuals**: Posts with pictures or videos grab more attention than just words.



3. **Offer Special Deals**: Give special promotions or discounts to Facebook followers to make them excited to buy.



4. **Track Progress**: Keep an eye on how the Facebook marketing is doing and make tweaks if needed.



In a nutshell, Facebook is a fantastic tool for businesses to grow and succeed. By setting up a page, sharing updates, running ads, and chatting with customers, businesses can use Facebook to reach more people, sell more products, and move towards success!
]]>Mon, 06 Jul 2020 04:49:00 +0000<![CDATA[How to use data and zoom towards success by understanding our customer's journey !]]>https://digital.edu.in/blog/post/how-to-use-data-and-zoom-towards

The internet has captured a greater share of human attention and the amount of easily accessible customer data has skyrocketed. 
Image source : blastanalytics.com



How to Use Data to Understand Your Customers and Succeed



Have you ever wondered how companies know what you like and what you want to buy? They use something called data to figure it out! Data is like a secret code that tells companies important information about their customers.



What is Customer Journey?

The customer journey is like a map that shows how people find out about a product and decide to buy it. It's like a path that customers follow from the moment they hear about a product to the moment they make a purchase.



Why is Understanding Customer Journey Important?

Imagine you have a lemonade stand. You want to know if more people like sweet lemonade or sour lemonade. By understanding the customer journey, you can figure out what people like and how to sell more lemonade. It's like having a secret map that shows you where to put your lemonade stand to sell the most cups!



How to Use Data to Understand Customer Journey

Companies use data to understand the customer journey. They collect information about how people find out about their products, what they click on, and what they buy. This data is like a secret code that tells companies what their customers want.



Here are some ways companies use data to understand the customer journey:

1. **Website Analytics**: Companies look at how many people visit their website, what pages they look at, and what they click on. This data helps companies make their website better and easier to use.



2. **Social Media**: Companies use social media to connect with their customers. They look at how many people like their posts and what kind of posts get the most likes. This data helps companies create content that their customers will enjoy.



3. **Customer Surveys**: Companies ask their customers questions to find out what they like and what they want to buy. This data helps companies create products that their customers will love.



How to Use Data to Succeed

By using data to understand the customer journey, companies can create products and services that their customers will love. They can also use data to make their marketing more effective and reach more customers.



In conclusion, using data to understand the customer journey is like having a secret map that shows you where to find your customers and how to sell them what they want. By collecting and analyzing data, companies can create products and services that their customers will love and succeed in their business.

]]>Sun, 05 Jul 2020 14:30:00 +0000