Digital Transformation Academy - Growth Opportunities...Digitally !!! , Social-media

The rising giant India is going viral on the internet – Connect now to succeed !

Thu, 24 Sep 2020 13:50:00 +0000

The fancy little Internet of the past has become the biggest force in business today, powerful enough to topple regimes. What was a luxury has become a necessity.

Image Source : businessinsider.in

The total Internet user base in India is estimated to cross 700 million by 2020; that’s almost two in every three Indians with access. And by 2030, India will have more than a billion Internet users! Google India’s Managing Director shared at their annual event in 2018 that every month about 10 million new Internet users get on the bandwagon.India’s Internet user base is skyrocketing and will soon beat China’s. Further, more than 80 per cent users access the web on their mobile devices. No fancy computers to purchase, no commands to learn, and none of that keyboard and mouse business. Mobile phones with their touch interface have changed the way we imagine the Internet. An entire generation of users completely skipped the desktop Internet era and is experiencing the Internet for the first time on their mobile devices.

Now, the streaming of content happens on tiny interactive devices and we are able to participate, like, comment, share and engage with it. Things are far more democratic, but also far scarier for big brands who are used to one-way communication.

By 2030, India will have more than a billion Internet users.’

The mobile-first generation

Everyone in India starting from the lowest of the low to the highest of the high does have internet. This is the new digital world.A report from Mary Meeker (a venture capitalist; her much awaited annual Internet Trends report gives an overview of the entire industry) in 2017 stated that Indians spend 28 hours on their mobile phones, four hours on TV and two hours on print every week.^* Internet speeds have reached 4G from 2G, and it has almost become a basic right to have connectivity today; so much so that in Delhi, ‘free Wi-Fi’ was a political promise made to win elections! If you check the top five most downloaded apps in the country, all five are social networking apps. Imagine millions of people, who have super cheap smartphones, which can run at least four apps, have social networking apps as their most frequented two apps.

India has already beaten the US to become the number one country in terms of number of Facebook users. Our WhatsApp user base is already in the multi-millions, LinkedIn has become the Facebook of the business world and just check Twitter any moment to see how it is shaping public opinion. Powering this phenomenal growth is the rapid adoption of smartphones, with India having the second largest number of smartphone users in the world (and it’s only a matter of time before we become the largest).

Social media consumption on mobile devices is increasing rapidly across the country. Everyone is hooked to their phones, day and night, sharing videos, memes, articles, photos and breaking news. The mobile revolution is completely changing the way we reach out to our users.

The power of content

At the centre of this massive storm is the rapid consumption of content. From updates on Facebook to funny jokes and memes on WhatsApp, everywhere you look people are consuming and sharing content at a rapid pace. Social media provides an open and democratic platform, but content is at the centre of it all. Content is what you’re consuming when checking reviews of a product on Amazon, it is the content of a video that compels you to share it with your friends, it is content in an open letter that incites you to take action, it is content again that you forward to your school alumni groups on WhatsApp, and content that attracts users to share and like your article on LinkedIn. Social media has made content so powerful, that you hold the power to influence millions in the palms of your hands. With every smartphone capable of creating audio–visual content and distributing it far and wide through an app, all you need today is a story, and you have your own way of going ‘viral’.

Content marketing on steroids

With the whole concept of media being disrupted in the last decade, and social networking apps taking up most of the time in a user’s life, content marketing has become the new playing field for marketers. Wherever user attention goes, the marketing budget follows. And viral marketing is like content marketing on steroids. It’s about catapulting your content to reach and engage with millions. Posting something on social media is one thing, but when your users start spreading your content like wildfire, when shares and comments on your content start snowballing, that’s viral marketing. Any piece of content which attracts tons of engagement from social media users, gets its wings to go viral. It could be funny pictures, memes, articles or videos.

‘Achhe din’ for Internet marketing

‘Viral marketing is like content marketing on steroids, and videos are dominating newsfeeds everywhere.

We at IDM are also focusing on content marketing with videos, since that’s what is dominating user attention everywhere and every social media platform has pivoted to videos in a big way. And when a video goes viral, it helps you save millions by reaching your audience without having to spend on making your content visible. What used to cost crores in TV budgets, can now be achieved in ridiculously low amounts purely through the power of the content. When users actively and rapidly engage with your content, it gains momentum, snowballing into millions of views – something traditional marketers take time to grasp. Videos are the number one priority for all CMOs, something which was missing years before. What started as a trend has become the biggest force in marketing today.

No wonder India is attracting tons of start-up capital and is fast becoming the most exciting place to be in. If you’re a student worried about your career or a start-up entrepreneur looking for a growth hack, or if you work or lead marketing for any big or small brand, it is time you accept the reality that the game will be won on mobile phones and social media, and not on TV or print. With all this excitement about ‘achhe din’ for India, there’s a big challenge that comes with it. Something we at IDM are very mindful of every day, something we all need to be aware of, when creating content.

Let us plunge into these achche din now.

Do Social Media marketing to form a digital identify and succeed

Fri, 10 Jul 2020 07:12:00 +0000

Social Media: Your Key to Success!

Do you want to be famous and successful when you grow up? Of course you do! One way to make that happen is by using social media. Social media is a way to talk to people online and share things about yourself. It can help you become a star!

What is Social Media?

Social media are websites and apps where you can connect with friends, family, and even people you don't know. You can share photos, videos, and messages with them. Some popular social media sites are Facebook, Instagram, TikTok, and Twitter.

Why is Social Media Important?

Social media is important because it helps you show the world who you are. When you share things about yourself online, people can get to know you better. They can see what you like, what you're good at, and what makes you special. The more people that know about you, the more famous you can become!

How to Use Social Media

To use social media, you first need to create an account on a site or app. You can do this with help from a parent or teacher. Once you have an account, you can start sharing things about yourself. Here are some ideas of what to share:

- Photos and videos of you doing fun activities or showing off your talents

- Messages about what you're thinking or feeling

- Links to things you like, such as your favorite songs or TV shows

- Information about your hobbies and interests

The more you share, the more people will know about you. You can also follow other people and see what they share. This can give you ideas for your own posts!

Be Careful on Social Media

While social media can be fun and helpful, it's important to be careful. Not everyone online is nice, and some people might say mean things. If someone is being mean to you, tell a parent or teacher right away. You should also be careful about sharing too much personal information, like your address or phone number. Only share things you're comfortable with everyone seeing.

Become a Social Media Star!

If you keep sharing great content on social media, you might become a social media star! Social media stars are people who have lots of followers and get a lot of attention online. They can even make money from being famous on social media. Here are some tips to become a social media star:

- Post often and be consistent. Share something new every day if you can.

- Use fun, eye-catching photos and videos. People are more likely to like and share them.

- Interact with your followers. Reply to their comments and ask them questions.

- Collaborate with other creators. Make videos or posts together to reach new audiences.

- Use relevant hashtags so people can find your content easily.

The Benefits of Being a Social Media Star

Being a social media star has lots of benefits! You can:

- Become famous and have lots of people know your name

- Make money from sponsorships and partnerships with brands

- Get free products and experiences from companies

- Have fun creating content and connecting with fans

- Inspire and entertain people with your talents and personality

Conclusion

Social media is a powerful tool that can help you become successful and famous. By sharing your unique self online, you can build a digital identity and connect with people all over the world. Just remember to be safe, kind, and consistent in your posts. With hard work and creativity, you can become a social media star! So what are you waiting for? Start sharing your awesome self online today!

SOCIAL MEDIA MARKETING FOR SUCCESS IN BUSINESS

Wed, 08 Jul 2020 11:37:00 +0000

Do you know how businesses get their products or services known to people? One way they do it is through something called social media marketing. Let's explore what it is and how it helps businesses succeed!

What is Social Media Marketing?

Social media marketing is when businesses use platforms like Facebook, Instagram, Twitter, and more to tell people about their products or services. It's like putting up a poster in a place where lots of people will see it, but instead of a poster, it's on the internet!

Why Do Businesses Use Social Media Marketing?

Businesses use social media marketing because it helps them reach more people. Imagine you have a lemonade stand, and you want to tell all your friends and their friends about it. Social media is like a big party where you can invite all your friends and their friends to come and try your lemonade!

How Does Social Media Marketing Help Businesses?

Social media marketing helps businesses in many ways:

1. **More People Know About Your Business**: When you post about your business on social media, more people will know about it.

2. **You Can Talk to Your Customers**: Social media lets you talk to your customers and hear what they think about your business.

3. **You Can Sell More**: When people know about your business, they might want to buy from you, which means you can sell more!

4. **You Can Be Creative**: Social media lets you be creative and make fun posts, videos, and pictures to catch people's attention.

How Can You Use Social Media Marketing for Your Business?

Here are some tips to help you use social media marketing for your business:

1. **Choose the Right Platform**: Pick the social media platform that your customers use the most.

2. **Post Interesting Things**: Post things that will make people want to look at your business.

3. **Talk to Your Customers**: Respond to what your customers say about your business.

4. **Be Consistent**: Post regularly so people don't forget about your business.

Conclusion

Social media marketing is a powerful tool that helps businesses succeed. By using social media, businesses can reach more people, talk to their customers, sell more, and be creative. Remember, social media marketing is like having a big party where you can invite all your friends and their friends to come and try your lemonade!