We can see an ardent spike in the usage of social media to reliance on AI. For the lockdown period has opened new dimensions. It has built newer perspectives and made us realize the importance of the digital world.
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Image Source : Facebook
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Recent reports indicate a significant increase in mobile consumption, with users spending an average of 26.4 hours per week on their mobile devices, up from 23.6 hours per week. This increase reflects the growing reliance on mobile devices for various activities, including communication, entertainment, and work.
One area that has seen a particularly sharp increase is the usage of social media platforms. Platforms like WhatsApp, Facebook, and others have experienced a spike of 87% in usage, as people turn to these platforms to stay connected with friends and family, share updates, and seek information.
The increase in mobile consumption and social media usage can be attributed to several factors. The COVID-19 pandemic has forced people to stay indoors and rely more on digital technologies for communication and entertainment. Additionally, the widespread availability of affordable smartphones and data plans has made it easier for people to access the internet and use mobile apps.
Businesses can leverage this trend by increasing their presence on mobile and social media platforms. By creating engaging content and interacting with customers on these platforms, businesses can reach a larger audience and drive engagement. Additionally, businesses can use mobile apps to offer convenient services and enhance the customer experience.The increase in mobile consumption and social media usage presents both challenges and opportunities for businesses. By understanding these trends and adapting their strategies accordingly, businesses can better engage with customers and drive growth in the digital age.
Online gaming and working
The COVID-19 pandemic has led to significant changes in consumer behavior, with a notable increase in the usage of online gaming platforms, video conferencing apps, and streaming services.Online gaming platforms have seen a 26% rise in their usage, as people look for ways to stay entertained while staying at home. With social distancing measures in place, online gaming has become a popular way for people to connect with friends and family virtually.
The major winners in this shift towards digital communication are video conferencing apps like Zoom, Webex, and Google Meet. These apps have experienced a surge in usage as remote working has become the norm for many organizations. Video conferencing has enabled businesses to conduct meetings, collaborate on projects, and stay connected with colleagues, even when working remotely.
Television, internet browsing, and streaming platforms have also seen a rise in viewership. With more people staying at home, there has been an increase in the consumption of digital content. Streaming services like Netflix, Amazon Prime Video, and Disney+ have experienced a surge in subscribers, as people look for entertainment options at home. These changes in consumer behavior have had a significant impact on businesses, forcing them to adapt to new ways of engaging with customers. Companies that have embraced digital technologies and shifted their operations online have been able to thrive in this new environment. As the world continues to navigate the challenges of the pandemic, it is likely that these digital trends will continue to shape the way we live, work, and communicate in the future.
Online education
Many educational institutes across India are increasingly embracing online lectures and exams as a way to enhance learning opportunities for students. This trend is expected to grow even further, driven by the accessibility of global educational material and the growing digitization of the education sector.
Online lectures and exams offer several benefits for both teachers and students. For teachers, online platforms provide a convenient way to deliver lectures and engage with students, regardless of their physical location. This flexibility allows teachers to reach a wider audience and deliver high-quality education to students from diverse backgrounds.
For students, online learning offers a wealth of resources and information that can enhance their learning experience. With access to online libraries, research databases, and educational websites, students can easily find answers to their questions and deepen their understanding of various subjects. Additionally, online exams provide a convenient way for students to demonstrate their knowledge and skills, without the need for traditional paper-based exams. The digitization of education also opens up opportunities for collaboration and knowledge sharing among students. Online forums, discussion boards, and social media platforms allow students to connect with peers, exchange ideas, and collaborate on projects. This collaborative learning environment can enhance students' critical thinking, communication, and problem-solving skills.
Overall, the shift towards online lectures and exams is transforming the education sector in India, making learning more accessible, flexible, and engaging for students. As technology continues to advance and online education platforms evolve, the digitization of education is expected to grow, providing students with even greater opportunities for learning and growth.
Shopping online
Online shopping has become increasingly popular, especially in light of the COVID-19 pandemic, with companies like Amazon offering the delivery of essential items to ensure that people can stay at home and minimize the risk of exposure to the virus. The convenience and accessibility of online shopping have made it a popular choice for consumers looking to purchase a wide range of products from the comfort of their homes. With just a few clicks, consumers can browse through a vast selection of items, compare prices, and place orders for delivery to their doorstep.
The COVID-19 pandemic has further accelerated the shift towards online shopping, as people have been advised to stay at home and practice social distancing. This has led to a surge in demand for online shopping services, particularly for essential items such as groceries, household supplies, and personal care products.
Companies like Amazon have played a crucial role in meeting this increased demand, ensuring that people have access to essential items without having to leave their homes. By offering fast and reliable delivery services, these companies have helped to ensure the safety and well-being of their customers during these challenging times.
Online shopping is becoming more than just a trend—it is becoming a necessity, especially in times of crisis. As technology continues to advance and online shopping platforms become more sophisticated, it is likely that online shopping will continue to grow in popularity, offering consumers a convenient and safe way to shop for their everyday needs.
Checkups
Many medical checkups and therapy sessions provided online, helped many dealing with physical or mental illnesses. In fact, a report by Hindustan Times said that The Humsufar Trust, Mumbai saw a significant rise in calls and queries from the members of the LGBTQIA+ community and many who were dealing with depression sought help online.
Bringing people together digitally
The fact is the digital world brought people together, not only to fight a pandemic but to closely introspect the things that are generically taken for granted. It opened new dimensions, built newer perspectives and made us realize the importance of relationships, platonic or otherwise. It also aided the economy in its survival by not letting India go into a complete shutdown.
The future
As one can see, AI has been saving several industries and corporate houses. If used judiciously, it has the potential to harness newer paradigms for future.
For instance, Jharkhand 's initiative to create 'Co-Bots', high tech robotic devices that can transfer medicines and food to COVID-19 patients, is one of stellar examples.
Artificial Intelligence (AI) has indeed been instrumental in revolutionizing several industries and corporate houses, offering the potential to harness newer paradigms for the future if used judiciously. One such example is the innovative use of AI in Jharkhand's initiative to create 'Co-Bots', high-tech robotic devices that can transfer medicines and food to COVID-19 patients, showcasing the transformative power of AI in healthcare and beyond.
AI has the capability to enhance efficiency, accuracy, and productivity across various sectors. In healthcare, AI-powered solutions can improve patient care, optimize resource allocation, and assist in medical research and development. The use of Co-Bots in Jharkhand is a prime example of how AI can be leveraged to address critical challenges, such as ensuring the safety of healthcare workers while providing essential services to patients during a pandemic. AI has the potential to drive innovation and create new opportunities for growth and development. By automating repetitive tasks, AI can free up human resources to focus on more complex and creative endeavors, leading to increased productivity and innovation.
However, it is crucial to use AI judiciously and ethically, taking into account potential risks and challenges such as data privacy, bias, and job displacement. By implementing AI responsibly, governments, businesses, and organizations can harness its full potential to drive positive change and shape a better future for all.
Digital India
In the past few months, governments, businesses and other industries have witnessed the power of online platforms as it helped companied to sell and consumers to shop, pay bills, converse, entertain, educate and collaborate digitally
As per a Morgan Stanley report, India in a post-COVID-19 world, “could see a sharp increase in its shopping population, online penetration in grocery could finally inflect as e-commerce and new entrants make a bigger push in this category, digitization of small and medium business (SMB) enterprises could take centre-stage (and) investments in segments such as gaming, edtech, healthtech, and cloud could increase.”
Conclusion
When we become open to change, we do see many options around us. Let us embrace the digital platform to grow digitally, thus remaining independent always.
