Digital Transformation Academy

Video marketing tools to zoom into digital success in 2024 and beyond!

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21.08.20 10:06 AM Comment(s)

Video marketing tools are now an important part of marketing because of the power of videos for content marketing.

In today's digital age, the power of images in conveying messages cannot be overstated. Images have the ability to captivate, engage, and evoke emotions in ways that text alone cannot. Whether it's a stunning photograph, an eye-catching graphic, or a compelling infographic, images have the ability to convey complex messages in a simple and easily digestible format.

One of the key advantages of using images to convey messages is their universal appeal. Images transcend language barriers and can be understood by people from different cultures and backgrounds. This makes them a powerful tool for reaching a global audience and conveying messages that resonate with people around the world.

In addition, images have been shown to be more memorable than text. Studies have shown that people are more likely to remember information that is presented visually compared to information that is presented in text form. This makes images an effective way to ensure that your message is remembered long after it has been seen.

Moreover, images have the ability to evoke emotions in a way that text alone cannot. By carefully selecting images that resonate with your target audience, you can create a strong emotional connection with them and make your message more impactful.

Images are a powerful tool for conveying messages in today's digital world. Whether you're looking to promote a product, raise awareness about an issue, or simply share a message with the world, images can help you achieve your goals in a compelling and effective way.

Videos can help you reach a larger audience, drive more traffic and increase engagement levels are brilliant at convert people into customers.

  • Social video draws 1,200% more people than image and text content 
  • Even in facebook, videos have 135% greater organic reach than photo posts
  • It is said, consumer video traffic will account for 82% of all Internet traffic
  • Fifty five percent people watch video online every day
  • Many mobile video viewers, in fact more than ninety percent of them share videos with others.

 

There are many video making tools we could explore. With this, we shall indeed more forward soon in the new digital world for without this we would be left behind.



Tools galore

 

In today's digital world, there is no shortage of tools designed to help businesses create engaging content for their marketing campaigns. One such tool that has gained popularity is Creatorkit, a versatile marketing tool that allows users to create animated videos, stories, and ads that yield results.

One of the standout features of Creatorkit is its range of ad templates tailored for various social media platforms. Whether you're looking to create eye-catching ads for Instagram, Facebook, or other platforms, Creatorkit offers a wide selection of templates to choose from. These templates are designed to help you quickly and easily create professional-looking ads that are sure to grab the attention of your target audience.

Creatorkit also offers a range of other features to enhance your marketing efforts. These include customizable templates, drag-and-drop functionality, and a library of stock images and videos to choose from. This makes it easy for even those with limited design experience to create high-quality marketing materials.

Creatorkit offers analytics tools to help you track the performance of your ads. This allows you to see which ads are performing well and which ones may need to be tweaked to improve their effectiveness.

Creatorkit is a powerful tool for businesses looking to create engaging marketing content. Its range of features, customizable templates, and analytics tools make it a valuable asset for any marketing campaign.

 

There are many more of course. The first step however is working towards changing our mindset to move digitally so that we could become more efficient. As it is often said, the first step is always the most significant and hence most important.

With 1.18 billion mobile phone subscriptions, 429.2 million internet subscriptions, 250 million social media users, India’s digital integration is one of the highest in the world.  The digitisation drive has fuelled the integration of businesses, industries and communities to create a digital ecosystem. It does look promising for the growth of this new sector  and suitable gifts in the near future.

All over the globe, the digital world is here whether we realise it or not. We definitely need to step in and also choose gifts that are appropriate for the new digital age.

 


New types of businesses


In recent years, we have witnessed a surge in new companies entering the digital world, thanks in part to initiatives like the 'Startup India' movement by the Indian government. This trend highlights the growing opportunities and potential in the digital market. Many of these startups have achieved remarkable success in the Information Technology sector right from their inception.

One of the key factors driving this trend is the scope for businesses in the digital market. With the increasing reliance on digital technologies and online platforms, there is a growing demand for innovative solutions and services. This has created a conducive environment for new entrepreneurs to enter the market and establish their presence.

Another factor contributing to the success of these startups is the ease of starting a business in the digital domain. Unlike traditional brick-and-mortar businesses, digital startups can be launched from anywhere, be it from home or a shared workspace. This has lowered the barriers to entry and allowed talented individuals to pursue their entrepreneurial dreams.

Many of these new entrepreneurs are not only talented but also well-versed with the markets and the evolving digital space. They possess a deep understanding of their target audience and are adept at leveraging digital tools and platforms to reach them effectively. This, coupled with their efficiency in managing and operating their businesses, has been instrumental in their success.

The digital world offers a plethora of opportunities for aspiring entrepreneurs, and we can expect to see many more innovative startups emerge in the future. With the right combination of talent, market knowledge, and digital acumen, these startups have the potential to achieve great success and make a significant impact in the digital landscape.

 


The new wave


The availability of high-speed internet has revolutionized the way people access and interact with the digital world. This widespread access has led to a significant increase in digital literacy, with a large number of people becoming more aware and proficient in using the internet. This shift has created a new market and a new era, where understanding the digital landscape is crucial for success.

With high-speed internet available everywhere, people now have access to a vast amount of information and resources at their fingertips. This has empowered individuals to learn new skills, connect with others, and access services that were previously inaccessible. As a result, digital literacy has become a valuable asset in today's society, opening up new opportunities for personal and professional growth.

For businesses, understanding this shift in the digital landscape is essential for success. With more people using the internet for various purposes, including shopping, socializing, and accessing information, businesses need to adapt their strategies to meet the needs and expectations of digital-savvy consumers. This may involve developing an online presence, engaging with customers through digital channels, and leveraging data and analytics to make informed decisions.

The rise in digital literacy has also created new opportunities for businesses to reach a wider audience. With more people using the internet, businesses can now connect with customers around the world, expanding their reach and potential customer base. This has led to the emergence of new business models and innovative ways of engaging with customers, leading to increased competition and the need for businesses to differentiate themselves in the digital space.

The rise in digital literacy has had a profound impact on society and business. Understanding this shift and adapting to it is essential for success in today's digital world. Businesses that embrace digital technologies and strategies are well-positioned to thrive in this new era, while those that fail to do so risk being left behind.


 Conclusion


It would help if all of us logon to the online world and then move forward to become global success stories. This is surely possible with the internet being accessible to all of us. This would of course be beneficial for our personal growth as well as our careers. For, we are as good as dead if we cease to think and by extension, learn. The new world encourages and makes it possible for us to be eternal learners and move forward. We all, whether students or professionals can begin any time to remain relevant and add more value to our own selves and that of our organisation.

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